Back in 2014, I had the fantastic opportunity to collaborate with GammaLabs.

The collaboration kicked off with GammaLabs sending me an assortment of five different flavors of GFuel. GFuel is designed to provide gamers with a healthier alternative, ensuring that energy levels remain high during extended gaming sessions. Trying out these flavors was not only a delightful experience but also a chance to share a healthier approach to gaming with my audience.

They also sent me a generous goodie bag, brimming with popular GFuel treats, which I had the pleasure of giving away to my viewers. It was a wonderful way to engage with and give back to my audience.

This collaboration with GFuel was a perfect fusion of gaming, health, and community engagement.

In 2017, a remarkable collaboration emerged when Suisse Toy Digital, a prominent toy and leisure trade fair in Switzerland (now known as Herofest), reached out to me with a unique proposition. Their aim was to harness the power of digital platforms to promote their event and create excitement within the gaming and toy enthusiast community.

The collaboration involved creating engaging content on my YouTube channel that would showcase the excitement and allure of Suisse Toy Digital. Through this partnership, I could provide my viewers with a sneak peek into the world of the trade fair, with its vibrant array of toys, leisure activities, and gaming experiences.

Since then, the event has evolved and rebranded into HeroFest, where I now have the honor of hosting the main stage. This transition marked a significant shift toward a dedicated celebration of gaming, esports, and cosplay culture in Switzerland.

Click here to see 20 Minuten’s coverage on Suisse Toy.

In 2017, HP approached me with a proposal to promote their new OMEN by HP brand, which was dedicated to delivering top-tier gaming hardware. To kick off this partnership, they sent me an OMEN computer and laptop, with the aim of creating unboxing and review videos on my YouTube channel.

The response to these videos was fantastic, and they resonated with my gaming-focused audience. The success of the unboxing and review videos paved the way for an exciting adventure: I was invited to Gamescom. There, I had the fantastic opportunity to create a vlog right from the heart of the event, focusing on OMEN’s booth and the myriad of thrilling activities they had in store.

This experience was not only exhilarating but also showcased OMEN by HP’s commitment to the gaming community. Their dedication to creating memorable experiences for gamers was evident.

But the collaboration didn’t stop there. Following the Gamescom adventure, OMEN by HP took our partnership to a new level by inviting me to be part of their booth at Zürich Games Show, now known as Zürich PopCon & Game Show. Here, I embraced the gaming spirit by cosplaying as Star Guardian Soraka and promoting their League of Legends gaming competition.

This collaboration with OMEN by HP was a thrilling journey. It not only allowed me to experience top-notch gaming hardware but also provided opportunities to immerse myself in the vibrant gaming community at major events like Gamescom and Zürich PopCon & Game Show. These moments will forever hold a special place in my content creator story.

In 2018, something I had only dreamed of finally happened. I joined SCP (Sporting Clube Portugal) Esports. It was a real game changer for my esports and gaming journey, giving me the chance to team up with one of the biggest names in Portuguese sports.

I got to livestream on SCP Esports’ official Twitch channel, speaking my mother tongue, Portuguese. Being able to connect with a wider audience in my own language meant I could share my gaming stories, tips, and experiences with fellow Portuguese-speaking gamers.

Being part of SCP Esports was not just fun. It felt like a big high five to my passion and commitment to esports. Representing such a renowned organization was an honor, and it gave me the chance to contribute to growing the esports scene in Portugal. Beyond that, it allowed me to meet and bond with a whole new community of gamers who shared my enthusiasm and love for gaming.

Throughout the year of 2021, I had the incredible privilege of being part of a monthly podcast known as “Behind Dä Cutscene,” brought to life by the Swiss Esports Federation. This remarkable project brought together a passionate group of friends, including Andi, Edu, Reto, Lui, and myself, with a shared love for the gaming community and the Swiss esports scene.

What made “Behind Dä Cutscene” truly special was our commitment to bringing in relevant guests from the Swiss gaming community. Every month, we had the pleasure of hosting individuals who were making significant contributions to the Swiss gaming and esports scene, offering invaluable insights and sharing their experiences.

Our collaborative effort in creating “Behind Dä Cutscene” was a testament to the thriving esports and gaming community in Switzerland. We aimed to unite gamers, enthusiasts, and industry insiders by offering a platform where we could discuss, dissect, and celebrate the developments within gaming community, all with a spotlight on the Swiss esports scene.

In a meaningful collaboration with Pro Juventute, I had the opportunity to contribute to an essential conversation surrounding gaming and its impact on individuals. Pro Juventute, an organization dedicated to supporting children and adolescents in Switzerland, initiated a unique partnership in which I played a crucial role.

The first aspect of this collaboration involved participating in two sketches for advertising campaigns addressing the issues of gaming addiction and toxic behavior within the gaming community. These sketches aimed to shed light on the challenges and concerns associated with excessive gaming and harmful interactions in the gaming world. It was an eye-opening experience to be part of projects with such a critical message.

In addition to the sketches, I also played a pivotal role in a second project. Here, my friend Reto and I were interviewed on three significant topics: “gaming and media consumption,” “gaming and toxic behavior,” and “gaming and sexism.” The insightful discussions from these interviews were shared on Pro Juventute’s YouTube channel, making them readily available for a wider audience.

This collaboration with Pro Juventute served as a unique opportunity to contribute to a socially relevant dialogue. It highlighted the responsibility that both content creators and the gaming community have in addressing and tackling issues related to gaming addiction, toxic behavior, and gender-related concerns. Being a part of this project was not only an honor but also a chance to promote healthier gaming habits and a more inclusive and positive gaming environment.

Logitech approached me in 2021 with a compelling proposal, offering me a variety of their cutting-edge gaming peripherals, including keyboards, mice, and headsets, for comprehensive testing and promotion. It was a gamer’s dream come true, as each peripheral was meticulously designed to elevate the gaming experience to new heights.

My role extended beyond simply testing and reviewing these peripherals; I was also tasked with promoting them on my social media platforms and my Twitch channel. Sharing my genuine experiences and excitement with my audience was a true delight, as I witnessed the transformative impact of Logitech’s gaming peripherals on both gameplay and streaming quality.

What made this collaboration truly remarkable was Logitech’s generous provision of additional hardware that I could give away to my audience. These giveaways not only fostered an atmosphere of excitement but also created a strong sense of community among my followers who shared the same passion for gaming and high-quality peripherals.

Paco Rabanne approached me in 2022 to support the launch of their Phantom perfume, a fragrance that combines scent with technology and digital culture. They sent me the Phantom bottle to present and talk about live on stream, where I introduced the concept and the futuristic design to my audience.

What made Phantom stand out was its interactive element. The bottle features an NFC chip that can be scanned with a smartphone, unlocking a digital experience linked to the fragrance. This included online content such as playlists and interactive features with a clear connection to gaming and tech.

During the stream, I unboxed the perfume and explored the connected features together with my community. The collaboration felt like a natural fit for my channel and remains a memorable moment in my creator journey, showing how a luxury brand can successfully connect with modern digital experiences and gaming culture.